Get off your face(book)!!!1
August 21st, 2008
I have been managing a facebook page for my bar job for the last month and a half. Yesterday I got asked to read and sign an official guide on how to set up Facebook groups, issued by the company’s head office.
Within the pages, I was particularly drawn to the section of what I wasn’t allowed to do as profile manager.
I was not allowed, under any circumstances:
- Make any reference to violent activity. (A given…)
- Make any reference to alcohol. (Hmm…)
- Make any reference to being drunk. (Erm…)
- Make any reference to being drunk in the pub. (I don’t know if posting photographs of people in the pub counts…)
- To encourage people to come to the pub to drink more alcohol than they normally should. I.E. Don’t write “get off your face tonight at the Dry Dock!” (There goes advertising drinks promos, drink prizes in the quiz and any theme nights…)
- Put any pictures of staff members on the site without direct permission.
Following this, I was directed to a section in my contract that states that any involvement with social networking websites on behalf of the company would be monitored at a regular intervals and if I was to break any of these rules, it could result in instant dismissal.
Lovely.
It’s nice to see big companies attempting to embrace social media (*cough*). Of course, I don’t (officially) get paid to organise online grassroot marketing for them - although my manager does (unofficially) give me free beer in return for taking the risk on his behalf.
So how do I run a facebook group, on behalf of a big company, who wants to appear like they are “down with the kids”, when the pub is pretty laid back anyway, but without losing my job in the process? And where do I stand blogging about this, as this is the view of Jennifer Jones - the blogger, not Jennifer Jones, the Mitchell and Butler representative? Does it even work?


